Lead Flow Health Checklist
Score what matters most and find where your lead flow is leaking
- ✓ Website First Impressions (10-point score)
- ✓ Google Business Profile and local search visibility
- ✓ Reviews and social proof strength
- ✓ Lead capture and follow-up performance
- ✓ Total score out of 40 with clear interpretation
- ✓ Priority next steps based on your lowest sections
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How healthy is your current lead flow?
Score each item 0-1 (or 0-10 total per section). This helps identify exactly where to focus your efforts.
- Website First Impressions: Headline, clear CTA, speed, mobile usability, contact visibility, and trust signals.
- Google Business Profile and Local Search: Listing completeness, review activity, NAP consistency, keyword optimization, and posting cadence.
- Reviews and Social Proof: Review system, rating quality, responses, testimonials, and social proof placement.
- Lead Capture and Follow-Up: Contact pathways, response speed, follow-up automation, CRM tracking, and conversion review.
- Score and prioritize: Total score is /40. The lowest-scoring section is usually the biggest source of lost customers.
Fix the weakest sections before investing heavily in new ads or campaigns.