How healthy is your current lead flow?
Score each item 0-1 (or 0-10 total per section). This helps identify
exactly where to focus your efforts.
1. Website First Impressions (Score /10)
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Clear, benefit-focused headline that says who you help
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Strong, obvious primary Call-to-Action (CTA) above the fold
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Fast loading speed on desktop and mobile
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Fully mobile-friendly design and navigation
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Easy-to-find contact information (phone, email, form)
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Professional, trustworthy design and branding
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Clear service or product offerings on the homepage
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No major broken links or errors
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Trust signals (testimonials, logos, certifications) visible
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Easy-to-use contact forms with minimal fields
Section Score: ___ /10
2. Google Business Profile and Local Search (Score /10)
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Profile fully claimed, verified, and complete
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Accurate and up-to-date business information (hours, address,
phone)
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Regular posts and updates (at least monthly)
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High-quality photos and videos uploaded
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All services and attributes properly listed
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Responding to every customer review
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At least 5+ reviews in the past 6 months
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Consistent NAP (Name, Address, Phone) across the web
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Strong local keyword optimization in description
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Actively using Google Posts and Q&A section
Section Score: ___ /10
3. Reviews and Social Proof (Score /10)
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System in place to regularly ask for reviews
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Overall rating of 4.5 stars or higher
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Recent reviews prominently displayed on website
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Positive responses to all reviews (good and bad)
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Customer testimonials featured on site
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Video testimonials or case studies (if applicable)
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Social proof on homepage (logos, counts, etc.)
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Google review link easily accessible
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Monitoring reviews across multiple platforms
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Strategy to turn negative reviews into positive outcomes
Section Score: ___ /10
4. Lead Capture and Follow-Up (Score /10)
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Multiple, easy ways for visitors to contact you
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Forms are short and simple to complete
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Fast response time to new leads (ideally under 5 minutes)
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Automated thank-you or follow-up messages
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System to track lead source and status
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Clear next steps communicated to leads
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Retargeting or remarketing in place for website visitors
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Email or text follow-up sequence for non-responders
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CRM or simple system to organize leads
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Regular analysis of lead conversion rates
Section Score: ___ /10
Total and Quick Interpretation
Total Score: ___ /40
32-40: Strong foundation - focus on growth and
scaling
24-31: Solid but has leaks - target 2-3 weak areas
Below 24: Major opportunities - prioritize these
fixes first
Next Step: The lowest-scoring sections are usually
where you're losing the most potential customers. Fix those before
investing heavily in new ads or campaigns.